A less obvious play is online luxury fashion retail platform Farfetch. "In our view, large, scaled retailers with higher mixes of e-commerce, a proven ability to gain share, leading omni-channel platforms, and best-in-class distribution/fulfillment infrastructure are best equipped to take share as e-commerce penetration reaccelerates," it added. "As consumers continue to shift their wallets to e-commerce (over brick & mortar), retailers will need to tailor their offerings to hold and expand their overall market share," the bank said. Stock picks The recovery in e-commerce growth is an opportunity for incremental sales growth and gains in market share, according to Morgan Stanley. It estimates e-commerce penetration will increase by about 400 basis points by 2026. "With e-commerce growth and penetration appearing to reaccelerate in 2H2022, this suggests a new baseline has been established off which e-commerce penetration increase will continue at a more normalized (and closer to pre-Covid) pace at around 100 basis point per year," the bank said. Now, the bank said, e-commerce is growing again, taking a bigger share of overall retail sales in each of the past three quarters. A period of normalization then followed, according to Morgan Stanley, with the sector notching a streak of four consecutive quarters of declining penetration. The e-commerce market grew in 2020 as consumers shied away from brick-and-mortar stores and opted for contactless deliveries during pandemic lockdowns. "E-commerce growth is reaccelerating and back to gaining share of overall retail sales," the bank's analysts, led by Simeon Gutman, wrote in a note on March 19. Morgan Stanley's analysts, too, are bullish on the sector - but a more specific corner of internet stocks. Internet stocks are enjoying a good run this year - they've "way outperformed" the S & P 500 over the last three months, according to Rosenblatt Securities senior analyst Barton Crockett. Personal Loans for 670 Credit Score or Lower Personal Loans for 580 Credit Score or Lower Globally, it expects the market to rise an annual average of 9% to increase to one trillion by 2026.Īmazon’s advertising revenue could top $85 billion in 2026 with its share of the worldwide digital ad market, excluding China, expanding to about 13% in 2026 from about 8% this year, according to Cowen analysts.Best Debt Consolidation Loans for Bad Credit digital market to rise an annual average of 13% the next five years and total $165 billion this year. More than a third of of ad buyers it surveyed expect Amazon to emerge “as meaningful ad platform alongside” Google and Facebook, the report said. In comparison, YouTube’s share of ad budgets is expected to rise by just 1 percentage point to 18% while the core Facebook’s share will decline by 4 percentage points to 14% during the same period and Instagram’s to remain at 12%, the Cowen study said. ad market share is expected to rise to 11% in 2022 from 7% last year. COWN COWN report in January, which surveyed U.S. in the coming years, beating Google, Facebook and even Google’s YouTube and Facebook’s Instagram, as well as TikTok, according to a Cowen & Co. The online giant is expected to be the fastest digital ad market share gainer in the U.S. For the year, Amazon’s “other” business totaled nearly $21.5 billion in sales. Amazon this week reported its “other” business segment, made up primarily of its advertising business, jumped 64% to $7.95 billion in fourth-quarter sales, the fastest growing segment at the Seattle giant. Walmart’s advertising ambition followed that of Amazon.
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